Rockweiler Insulation Verona (Madison), Wisconsin

Before partnering with Dana Zurbuchen, LLC, this client’s marketing program was what could be considered “industry standard.” It included sports radio advertising (targeting men), local print ads without a consistent brand image, an annual yellow pages contract, a website presence that needed to be updated as well as other marketing tools.

Our team uncovered missed opportunities, including:

• targeting women (a significant influence on purchasing)
• targeting an already Green area of the country by sharing the environmental benefits of saving energy through insulation upgrades
• consolidating media spending on fewer stations to achieve a greater impact with each audience
• increasing online exposure to put their name in front of potential clients when they are researching the category

The sales results were dramatic. While the industry slid, this client achieved a 20% gross sales increase in 2008 and 10% retrofit  sales increase (reinsulation of existing homes) in 2009.

Advertising
Media
Online Strategy
Strategy
Marketing Plan
Customer Events
Trade Shows