Advertising

Rather than a savior for your business, advertising is simply a method for conveying a message. Without a convincing message and solid marketing plan, the chances of a successful advertising campaign diminish. Indeed, advertising without these components in place could harm your business by inadvertently leaving customers confused or even offended.

At Dana Zurbuchen, LLC we draw on our 16 years of media buying experience to help you harness the power of advertising to deliver a clear, well honed message that will call your customers to action.

Media

From the internet to social networking, TV to radio to outdoor, the media world can feel overwhelming.

Effective use of these channels requires a precise understanding of the number of people your ad will reach, customer scheduling options and how to maximize your advertising dollars. There are many ways to use each media type effectively, and there are no “one size fits all” solutions.

Our track record with clients like Culver’s, Sargento Cheese, Charter Communications, CBL Properties and American Family Insurance demonstrates our ability to deliver results for America’s leading companies.

While large firms benefit from substantial advertising budgets, a clear message with a savvy media campaign allows companies of all sizes to make an impact without breaking the bank. At Dana Zurbuchen, LLC we have the experience to maximize your advertising dollar.

Search Engine Marketing (SEM)

Our advertising clients often say “I want people to find me online” or ask “How do I get to the top of Google?” Building a custom Search Engine Marketing program combined with an effective Web site for your business can dramatically boost your bottom line. We have developed SEM programs for customers delivering up to 100 new leads per month.