Marketing Collateral

Marketing Collateral

How do you convey your company’s strength and value to prospects? While quality marketing collateral must reflect compelling copy and quality design, the key is to develop materials that distinguish you from the competition. This distinction is essential to attracting customers, driving sales, increasing market share and boosting your market position.

Brochures and Sales Pieces

Do you need a brochure or another type of sales piece? Before devoting resources to four-color printing, consult with Dana Zurbuchen, LLC to assess the likely return for brochures and sales pieces. How quickly does information in your industry change? Online collateral may suit industries in constant flux.
If you business will benefit from a brochure or other sales piece, work with us to identify your target market, how to best use the finished product and where it will appear.

Web Sites

A must have for any business and an entry point into your sales funnel. No longer are web sites heavily laden with “about us” information. Providing a tool that is a resource for clients and prospects builds trust and brand equity without bombarding site visitors with “flash”. What good is a web site if it doesn’t increase your business? We know the keys to turn your website into a 24/7 sales tool that will generate quality leads

Logos

If branding is the conversation your clients have about your business then a logo is its symbol. An effective logo reinforces the quality and unique sales proposition that is the essence of your brand. Use your logo to strategically and consistently represent your company’s brand. We analyze client logos and branding for clarity of message, the strength of the logo and how it communicates the message your business delivers.