Networking / In-Person Marketing

Networking/In-Person Marketing

Client events offer the opportunity to customize your message as you seek to strengthen your brand, establish industry contacts and take another step toward closing the sale. How you use them is key.

Client/Customer Events

While a certain degree of spontaneity is welcome, planning a customer event allows you to focus your message as you consider how the event fits into your long-term marketing strategy. Just as a playwright develops a plot and carefully considers her characters, so, too should you script the event and assign roles to each participating employee. A dry run or rehearsal will ensure a smooth presentation allowing you to impress customers with your professionalism and attention to detail. We help our clients develop effective event for their customers.

Trade Shows

While many marketing principles apply across most types of businesses, certain techniques are best suited to specific industries. If trade shows are essential to your marketing efforts, contact Dana to learn how to make the most of each show from preparation to your time on the floor and the critical follow-up period immediately after the show. Interested in a presentation on Trade Shows 101? We can do that, too.