Strategy

Few would build a house without an architect, yet many business owners engage in scattered marketing efforts without a plan. You know your business and your short- and long-term goals. At Dana Zurbuchen, LLC we help you meet these goals by working together to develop a clear and focused marketing strategy that will target the customers you need to reach as you work to increase revenue.

Marketing plan

An effective marketing plan identifies your customer base, core offerings, competitive advantage and untapped opportunities. Well developed marketing plans also help you identify marketing techniques that aren’t generating big results, allowing you to abandon those efforts in favor of an effective strategy that will boost the bottom line.

Budget

As a successful business owner, you’ve learned to manage your budget carefully while recognizing that rarely does a one-size-fits-all approach work. This is especially true for marketing budgets which must be tailored to your industry, geographic market and your position within that market. In the end, the marketing budget matters far less than your marketing results. At Dana Zurbuchen, LLC, we help you establish a reasonable budget that focuses on the bottom line.