People Are Funny...

Thu, 03/03/2011

I find human behavior very fascinating. At one point I considered studying psychology yet knew I didn't have the desire to enter professional practice. My Certified Professional Coach (CPC) certification is as close as I'll get.

Each day I observe people - friend, family, clients, associates. One thing hold true. Change can be difficult for people. There are two parts to making change:

 

  1. the acknowledgement that a certain behavior or pattern is not working.
  2. the courage, drive and support to change the behavior or pattern.

I am not a fan of whining. A good pity party never hurt anybody but eventually the guests go home and you are left to clean up. After the whining, the action must follow.

Business owners - you are no different. I encounter so many of you that want ideas, motivation and free advice on what they should to to fix their ailing business or their lack of motivation. When the conversation turns to making a commitment of time and resources to implement real change, the brakes go on. After some stammering and stuttering the conversation shifts to the weather and other earth-shattering topics.

If you are ready to get real about your business, stop whining. Get moving and find the resources to help you. For those of you who don't think you can afford help, check out the Marketing Boot Camp. Here are excellent resources at the fraction of the cost of consulting fees. Add on some coaching to keep accountable and moving forward. It's that simple.

What is your next step?